I'm a graphic designer with a clear philosophy — that successful design can only be achieved when built upon the foundation of a strong idea.
To my mind great design should communicate its message clearly, simply, and stylishly, whilst simultaneously being clever and thought-provoking. Not always easy. But that's why my first step when undertaking a piece of work is always to take time to think, and if needs be think again until the correct solution for that particular project presents itself. So a case of substance first but of course not forgetting style. I'm passionate about creating beautiful work, and put an equal amount of love, care, and attention into the aesthetic side of design.